Mini Courses!

Bite-sized education to fit your busy schedule!

Create Engaging Content Mini Course

Build your Member Communication foundation with content designed to engage and retain your members. Plus an easy method for planning your content calendar.

June 2022 - June 2023 Communication & Member Event Strategy Package

Receive plenty of inspiration to create an enviable calendar of Member Events AND have a well prepared communication plan for ultimate levels of Member Engagement.

The Create Engaging Content Mini Course contains:
  • Lesson 1: Create Engaging Content - build the foundation of your member communication strategy
  •  Lesson 1 Handout - follow along with the lesson and use for your team activity.
  • Member Communication Content Guide Sample - A kick start to your team activity to create your own content guide so that every department director never runs out of ideas.
  • Lesson 2: Plan 1 Month of Content in 1 Day - put all of that content to work!
  • Lesson 2 Handout - an outline to use to plan your content.


When you purchase together with the Strategy Package you'll also receive:

  • $75 savings
  • 1 Complimentary month of the Magic Maker Membership ($97 Value)
  • Magic Maker Mug ($25 Value)
The Communication & Member Event Strategy Package contains:
  • June 2022 - June 2023 Content Plan, pre-loaded with holidays, historic dates, and hashtag holidays. The plan is in excel and completely customizable to your preferences.
  • Video Tutorial for the content plan, with instruction on how to use this effective tool for your club.
  • Communication & Member Event Strategy Guide with notes on strategy and at least three event ideas for each month, which corresponds to dates mentioned in the content plan.
  • Video Tutorial for the guide, which stresses points on the importance of communication strategy and an overview of the Mini Communication plans(crisis, renovation, etc.)

When you purchase together with the Create Engaging Content Mini Course you'll also receive:

  • $75 savings
  • 1 Complimentary month of the Magic Maker Membership ($97 Value)
  • Magic Maker Mug ($25 Value)

Highland Country Club

Shanna does not disappoint!  She provides great information, real world examples, and wonderful resource tools for you to refer to later.  I highly recommend Shanna's Workshops to both the newcomer and veteran in the private club industry, there is something shared that will resonate with everyone to enhance their skills. -  Amy Minnix

The Peninsula Club

Shanna was unbelievably helpful. She is not only very informative and full of wonderful advice, she speaks about clubs and the business in a way that makes you want to step your game up. I am walking away from her workshop with organizational tools and ideas that I don’t know how I have lived without before. I am also walking away excited and energized. - Lindsey Kreger

San Diego Yacht Club

Shanna is such a pleasure to learn from. She works hard to make her sessions casual and open for discussion at any point. She’s knowledgeable in Club Communications and makes you think outside of the box and change some of your club priorities. - Casey Allocco

Choose One or Both Mini Courses Today!


30-Day Money Back Guarantee: I stand behind all my trainings and this one is no exception. I know if you put what you learn to use, awesomeness will ensue. If you are unhappy for any reason, I offer a full 30-day money back guarantee. Totally risk-free. Contact me by email within 30 days of your purchase, after having viewed at least five videos and completed one team activity, and I will provide a refund.

Who is this for?

You! The Mini Courses are ideal for Communication Directors, Member Relations & Marketing Directors, Membership Directors, and General Managers. Every department has a role in Member Engagement, Communication, and Retention, and so all departments will benefit. The Mini Courses were created to give you a thorough education in much less time than the Master Classes. Dive in and enjoy! 

Live Support

Shanna will hold live office hours to help guide you through the lessons and team activities. 

Budget Friendly

For the cost of $997, you are receiving well over $7500 worth of education and consultation.

Secure Platform

The courses and membership are built on the Kajabi platform. User-friendly & secure.

Frequently Asked Questions

Your Instructor

Shanna Bright is the Founder of Private Clubs Online and Bright Life Media. Her career in private clubs began as the Member Relations Director at City Club Los Angeles. Through Private Clubs Online, more than 1000 clubs across the US and internationally have participated in PCO programs. Shanna has spoken with several CMAA Chapters and has presented at national conferences for CMAA, CSCM, Asian Club Managers, ACCP and PCMA. She developed the online courses and membership program to deliver actionable strategies to improve engagement, communication and retention.