Mini Courses!
Bite-sized education with full-flavored content. Mini Courses are made to fit your busy schedule with shorter, yet impactful lessons! Transform your leadership within the club to become the specialist who is an expert in key areas of member relations, leveraging specific skills and knowledge to excel in your role and drive club success.
F&B Marketing
Mini Course
This Mini Course will help you create tantalizing food & beverage imagery and spark a number of ideas to showcase your culinary team's talents. Learn to serve savory promotions for F&B programs and events.
Renovation Communication Mini Course
The Renovation Communication Mini Course will help you prepare your strategic communication plan when your club undergoes renovations of any kind. Be prepared for a full clubhouse renovation, a golf course re-imagination, tennis court resurfacing or even the parking lot re-paving.
Crisis Communication
Mini Course
This Mini Course will prepare you for the unexpected. Learn what to do to be prepared before, during and after a crisis situation. Members need stay informed and connected to the club, and your new crisis communication plan will help prepare you for whatever comes your way.
The Food & Beverage Marketing Mini Course contains:
Lesson 1: Why? - Learn why it is so important to focus on this aspect of the club
Lesson 2: Equipment & Props - Everything you need to capture amazing photos and videos
Lesson 3: Three Rules & The Rule of Thirds - Strategies for capturing those fantastic images and videos
Lesson 4: Marketing - How to promote F&B in your club and see examples from other clubs
Lesson 5: Finding Inspiration - Where to go when you get stuck for ideas
All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts. You can learn at your own pace, whenever it's convenient for you, as all materials are available at once. You'll login here and access all the materials.
The Renovation Communication Mini Course contains:
Lesson 1: Before Renovation - Before you break ground or demo a wall, create your strategic plan
Lesson 2: During Renovation - Learn how to keep members informed every step of the way
Lesson 3: After Renovation - Once the project is complete, maintain member enthusiasm and pride in a job well done
All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts. You can learn at your own pace, whenever it's convenient for you, as all materials are available at once. You'll login here and access all the materials.
The Crisis Communication Mini Course contains:
Lesson 1: Before the Crisis - You never know when a crisis will hit. This is how you prepare for anything.
Lesson 2: During the Crisis - Learn how to keep members, the community and the press informed. Maintain member connection to the club, and learn how to work as a team to see each other through a crisis situation.
Lesson 3: After the Crisis - The crisis isn't over when it's over. Learn what follow-up is required and how to document what happened so you, or future employees are prepared.
All lessons include a detailed handout with notes to follow along. You also receive complimentary updates to the lessons and/or handouts. You can learn at your own pace, whenever it's convenient for you, as all materials are available at once. You'll login here and access all the materials.
Choose Your Mini Course
Special Offer!
The first ten (10) (7 spots left!) people who enroll in all three courses enjoy $294 off of registration, plus these awesome bonuses valued at over $750! Be one of the first ten people to register for the bundle and receive:
1. Member Communication Content Guide: The definitive guide for engaging content across all department and communication channels ($167 Value)
2. Member Event Guide: Oodles and oodles of event ideas to create an incredibly dynamic calendar of events! ($167 Value)
3. A 3-month membership in the Communication Club: Complimentary webinar attendance and replays, content plans, event ideas and more! ($321 Value)
4. Complimentary attendance at the November 12th Webinar: 2025 Marketing & Communication Trends ($97 Value)
Only the first ten - now seven! - people who select to bundle the mini courses will enjoy these huge savings and bonuses! Don't wait! Enroll now!
Mini Course access will be provided to you once your purchase is complete. You will automatically receive your receipt and a confirmation email. You will receive a separate email with more details and instructions to set up your login. Bonus materials will arrive in a separate email, too.
30-Day Money Back Guarantee: I stand behind all my trainings and this one is no exception. I know if you put what you learn to use, awesomeness will ensue. If you are unhappy for any reason, I offer a full 30-day money back guarantee. Totally risk-free. Contact me by email within 30 days of your purchase, let me know why you want a refund, and I will provide you with one.
Mini Courses made for YOU!
The Mini Courses are ideal for Communication Directors, Member Relations & Marketing Directors, Membership Directors, and General Managers. Every department has a role in Member Engagement, Communication, and Retention, and so all departments will benefit. The Mini Courses were created to give you a thorough education in much less time than the Master Classes. Dive in and enjoy!
Highland Country Club
Shanna does not disappoint! She provides great information, real world examples, and wonderful resource tools for you to refer to later. I highly recommend Shanna's Workshops to both the newcomer and veteran in the private club industry, there is something shared that will resonate with everyone to enhance their skills. - Amy Minnix
The Peninsula Club
Shanna was unbelievably helpful. She is not only very informative and full of wonderful advice, she speaks about clubs and the business in a way that makes you want to step your game up. I am walking away from her workshop with organizational tools and ideas that I don’t know how I have lived without before. I am also walking away excited and energized. - Lindsey Kreger
San Diego Yacht Club
Shanna is such a pleasure to learn from. She works hard to make her sessions casual and open for discussion at any point. She’s knowledgeable in Club Communications and makes you think outside of the box and change some of your club priorities. - Casey Allocco
Live Support
Shanna will hold live office hours to help guide you through the lessons and team activities.
Budget Friendly
Valuable education that allows you to learn at your own pace and repeat lessons.
Secure Platform
The courses and membership are built on the Kajabi platform. User-friendly & secure.
Frequently Asked Questions
When I enroll in a Mini Course, how many people from my club will have access?
What if I have questions or need clarification?
Do you offer refunds?
What is the Magic Maker Membership?
CMAA Members who enroll in the Master Classes and/or Mini Courses, and who complete all lessons, are eligible to receive “other education” credits. Upon enrollment, let Shanna know you want to receive your CMAA “other education” credits and you will be provided with additional information and requirements.
Meet Shanna...
Shanna Bright is the Founder of Private Clubs Online and Bright Life Media. Her career in private clubs began as the Member Relations Director at City Club Los Angeles. Through Private Clubs Online, more than 1000 clubs across the US and internationally have participated in PCO programs. Shanna has spoken with several CMAA Chapters and has presented at national conferences for CMAA, CSCM, Asian Club Managers, ACCP and PCMA. She developed the online courses and membership program to deliver actionable strategies to improve engagement, communication and retention.
