Essential Education for Private Club Professionals
Connect your Members through strategic, engaging communication.
Drive revenue with unique and personalized Member Events.
Be empowered to delight and retain your Members.
Who is this for?
You! The Master Classes are ideal for Communication Directors, Member Relations & Marketing Directors, Membership Directors, and General Managers. Every department has a role in Member Engagement, Communication, and Retention...therefore department directors in Catering, Golf, Tennis, Sailing, Food & Beverage and others will also find value in and benefit from this education. The Master Classes are perfect for team building.
Enrollment is Open!
The Member Communication and Member Retention Master Classes are Open for Enrollment! Access to the Member Communication Master Class is open now and access to the Member Retention Master Class will be available by March 25th.
Highland Country Club
Shanna does not disappoint! She provides great information, real world examples, and wonderful resource tools for you to refer to later. I highly recommend Shanna's Workshops to both the newcomer and veteran in the private club industry, there is something shared that will resonate with everyone to enhance their skills. - Amy Minnix
The Peninsula Club
Shanna was unbelievably helpful. She is not only very informative and full of wonderful advice, she speaks about clubs and the business in a way that makes you want to step your game up. I am walking away from her workshop with organizational tools and ideas that I don’t know how I have lived without before. I am also walking away excited and energized. - Lindsey Kreger
San Diego Yacht Club
Shanna is such a pleasure to learn from. She works hard to make her sessions casual and open for discussion at any point. She’s knowledgeable in Club Communications and makes you think outside of the box and change some of your club priorities. - Casey Allocco
Shanna Bright is the Founder of Private Clubs Online and Bright Life Media. Her career in private clubs began as the Member Relations Director at City Club Los Angeles. Through Private Clubs Online, more thank 1000 clubs across the US and internationally have participated in PCO programs. Shanna has spoken with several CMAA Chapters and has presented at national conferences for CMAA, CSCM, ACCP and PCMA. She has developed the online courses to deliver actionable strategies to improve engagement, communication and retention.