All about YOU!
Private Clubs Online is all about you. The ideas, strategies, tools, and resources that are shared with you will help you enrich your club culture, foster member connections, and most importantly, drive revenue and retain your members.
Now is the best time to build strategies to achieve success. Create your member content & communication plan, plan incredible member events, develop member engagement strategies for increased member participation. All of the Private Clubs Online programs are created for you – private club professionals who truly want to connect, engage, and retain your members.
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Communication
Member communication is a key component of the total member experience. Learn how to develop a content plan and share more relative content with your members.
Member Engagement
Be inspired to shake up your member event calendar and get creative with club programs. Enhance member traditions and appeal to a variety of member interests.
Retention
Retention is a top challenge in every club. Learn numerous strategies for enriching your club culture, fostering meaningful member connections, and retaining your members.
Consultation + Strategy Sessions
Private consultations can be conducted in person or online, and are focused on tackling your toughest challenges. It includes a full evaluation, a report of all findings and recommendations, and a follow-up plan to help you meet your goals. Strategy Sessions are offered as a small group or private session owhich focuses on building strategies for email, social media, content creation, and your overall member communication plan. If you need help with your communication strategy, member events and programming, or want to improve your retention numbers, let’s talk.
Online Courses
The Master Classes & Mini Courses provide essential education for strategic member communication, engagement, and retention. Enroll in the online courses and access the lessons whenever it is convenient for you. Your progress can be tracked and once you have finished, receive certificates of completion. Communication Directors, Member Relations & Marketing Directors, Membership Directors, and General Managers will also find tremendous value in and benefit from Private Clubs Online Education Programs.
Community
Every year, private club professionals fill out the PCO communication planning survey. One of the main topics of interest is always, "What other clubs are doing." When club managers attend industry conferences, it is often the conversations and friendships which are the most rewarding aspect of participation. Private Clubs online has created space for private clubs professionals to gather, connect, exchange ideas and receive valuable, ongoing education on the topics of member communication, engagement and retention.
Resources
The annual Content Plan template, a Member Communication Content Guide, the Member Event Guide and all sorts of other helpful tools have been created for you so that you can strategize and plan your member communication, personalize your events and offer extraordinary experiences, and improve participation and retention. to help you refine your member communication strategy and inspire a calendar filled with incredible member events. From strategic content and communication guides to an event guide packed with dynamic ideas, each resource is crafted to foster member connections and enrich your club culture.
Website Strategy
Website projects are time consuming and sometimes overwhelming. If you do not have a point person to serve as a project manager, deadlines are missed and launch dates get pushed. PCO and Shanna Bright can serve as your liaison to make sure you approach every page with specific strategy, develop content that tells your story, and deliver a website and mobile app that is user friendly and functional. From a content refresh to a build-from-scratch website design, your project remains in competent hands, so that you can focus on the day-to-day operations of the club. Private Clubs Online's preferred website partner is MembersFirst.
Placement Services
Finding the right candidate for your Communications Team is a crucial component of member engagement and retention. This role is critical in keeping members informed, fostering member connections, and enriching the club culture. The ideal candidate will understand that communication is the glue which holds the club together. The preferred candidate is more than just “good at social media.” This person is strategic, can develop short and long term plans, and adjust course based on data and analytics. A professional who is adaptable to member preferences and tides of change within a club, will better serve the team and members at large. Shanna Bright can assist in your search.
Highland Country Club
Shanna does not disappoint! She provides great information, real world examples, and wonderful resource tools for you to refer to later. I highly recommend Shanna's Workshops to both the newcomer and veteran in the private club industry, there is something shared that will resonate with everyone to enhance their skills. - Amy Minnix
The Peninsula Club
Shanna was unbelievably helpful. She is not only very informative and full of wonderful advice, she speaks about clubs and the business in a way that makes you want to step your game up. I am walking away from her workshop with organizational tools and ideas that I don’t know how I have lived without before. I am also walking away excited and energized. - Lindsey Kreger
San Diego Yacht Club
Shanna is such a pleasure to learn from. She works hard to make her sessions casual and open for discussion at any point. She’s knowledgeable in Club Communications and makes you think outside of the box and change some of your club priorities. - Casey Allocco
Meet Shanna...
Shanna Bright is the Founder of Private Clubs Online and Bright Life Media. Her career in private clubs began as the Member Relations Director at City Club Los Angeles. Through Private Clubs Online, more thank 1000 clubs across the US and internationally have participated in PCO programs. Shanna has spoken with several CMAA Chapters and has presented at national conferences for CMAA, ACCP and PCMA. She developed a variety of educational programs, online courses, strategy session, community and resources to deliver actionable strategies to improve engagement, communication and retention.
