Are you ready to boost member engagement?


With Private Clubs Online Education and Membership programs, take the opportunity to strategically develop more engaging member communication. Be inspired to create unique and personalized events your members will rave about.

Your members will be so delighted, they will stay a lifetime. 


Member Communication

A comprehensive education on every aspect of Member Communication. From engaging content to apps, podcasts and the power of video, you’ll complete this course with more than enough ability to strategize your Member Communication and create a well-organized plan.


Member Retention

Gain a thorough understanding of how onboarding, the member experience, community involvement, and even employee retention, impact how your members feel about the club. This course will help you fine-tune your member relations strategies to positively impact your retention rates.



The Instagram Master Class is focused on trends, settings, features and the best content to share, as well as apps which work in tandem with the platform. We'll look at privacy and analytics, and even cover branding. The master class offers 10 core lessons and 2 bonus lessons - topics which compliment Instagram.



Create Engaging Content

Build your Member Communication foundation with content designed to engage and retain your members. Develop content for all of your communication channels. Learn which topics members respond to most. Discover an easy method for planning 1 month of content in 1 day! You’ll also receive the Member Communication Content Guide Sample – A kick start to your team activity to create your own content guide so that every department director never runs out of ideas.


Strategic Member Communication & Events

Launching Soon -The 2024 Strategic Member Communication & Events Mini Course is designed to help you plan, prepare and think strategically for the year ahead. The Content Plan is your template to create your club’s communication calendar. Receive plenty of inspiration to create an enviable calendar of Member Events AND have a well prepared communication plan for ultimate levels of Member Engagement.


F&B Marketing

Launching Soon - The New Food & Beverage Marketing Mini Course will equip you with the tools and strategies necessary to capture tantalizing photos and videos and then show you how to use that imagery to showcase your culinary team's talents and market your food & beverage programs. We comb through plenty of club examples and other brands, restaurants, hospitality and other businesses to find inspiration to feel your creativity and keep up on trends. 



Join the Club!

The Communication Club offers advice and support for the Membership, Member Communication & Member Relations teams. You are the one who "makes it happen," who "gets it done!" Sometimes, you just need a little help.

Each month you will receive helpful content to share across your channels and simple event ideas you can easily execute. All content is focused for the month ahead, so the content you find in February's folder helps you plan for March. NEW in 2023 is access to all webinars with automatic registration and replays available afterward. This membership is designed to give you support and assistance for your Member Communication and Member Relations.

Join the Communication Club!

Education created for YOU!

The Master Classes, Magic Maker Membership & Mini Courses are ideal for Communication Directors, Member Relations & Marketing Directors, Membership Directors, and General Managers. Every department has a role in Member Engagement, Communication, and Retention...therefore department directors in Catering, Golf, Tennis, Sailing, Food & Beverage and others will also find tremendous value in and benefit from Private Clubs Online Education Programs. 

Highland Country Club

Shanna does not disappoint!  She provides great information, real world examples, and wonderful resource tools for you to refer to later.  I highly recommend Shanna's Workshops to both the newcomer and veteran in the private club industry, there is something shared that will resonate with everyone to enhance their skills. -  Amy Minnix

The Peninsula Club

Shanna was unbelievably helpful. She is not only very informative and full of wonderful advice, she speaks about clubs and the business in a way that makes you want to step your game up. I am walking away from her workshop with organizational tools and ideas that I don’t know how I have lived without before. I am also walking away excited and energized. - Lindsey Kreger

San Diego Yacht Club

Shanna is such a pleasure to learn from. She works hard to make her sessions casual and open for discussion at any point. She’s knowledgeable in Club Communications and makes you think outside of the box and change some of your club priorities. - Casey Allocco

Meet Shanna...

Shanna Bright is the Founder of Private Clubs Online and Bright Life Media. Her career in private clubs began as the Member Relations Director at City Club Los Angeles. Through Private Clubs Online, more thank 1000 clubs across the US and internationally have participated in PCO programs. Shanna has spoken with several CMAA Chapters and has presented at national conferences for CMAA, CSCM, ACCP and PCMA. She has developed the online courses to deliver actionable strategies to improve engagement, communication and retention.